Nina is a Venezuelan brand of marmalade and sweets. Nina’s marmalades as their main products are category leaders throughout the country and “top of mind” of local consumers . The designs are inspired in traditional tapestries of the Wayúu people, an aborigines population characteristic from the occidental coast of Venezuela (Zulia). That is known for resembling on their paints the colors of the exotic flora and fauna of the territory. In our case, the graphs allow us to highlight the product range using Wayúu elements in combination with the protagonist fruits, such as guava, peach, orange and sweet peppers.